Looksmaxxing Apps Spread Incel Ideology To Teens
Researchers find that AI-powered "looksmaxxing" apps and TikTok content are bringing incel "blackpill" ideas to Australian teenagers in 2025, scoring faces on the PSL-scale and recommending practices like mewing. More than a dozen apps offer subscription-based attractiveness scoring, gamified ranks, and influence via viral "blackpill edits" exceeding 100 million views, potentially normalizing misogynistic beliefs and exposing vulnerable youth to radicalization.
Key Points
- 1Identify apps that score selfies using PSL-scale and facial metrics like gonial angle
- 2Demonstrate mainstreaming of blackpill ideology via gamified ranks, reframing fatalism into 'recipes for ascension'
- 3Alert policymakers and platforms that monetized apps could radicalize vulnerable teens and enable harm
Scoring Rationale
Investigative evidence of apps' radicalizing reach, but limited peer-reviewed validation and unclear dataset scope and geographic coverage.
Sources
Public references used for this report.
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