Product Launchhigh recovery membranesubscription modellivpure
Livpure Launches 2X Power Filter Range
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6.2
Livpure recently launched its 2X Power Filter range in India, claiming filters that handle up to 1,500 ppm TDS and purify up to 14,000 litres before replacement with a biennial service plan priced at Rs 4,990. The move reinforces its subscription-led "water as a service" model across 26 cities and over four lakh subscribers, pairing high-recovery membranes and AI-driven predictive servicing to lower ownership costs.
Scoring Rationale
Official product launch and subscription push improve accessibility, but innovation is incremental and confined largely to Indian market.
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