Listrak Releases 2026 Beauty Fashion Benchmarks

Listrak released its 2026 Beauty and Fashion Benchmarks report using AI-powered analysis of 130 billion emails and SMS/MMS from 1,000 e-commerce clients in 2025. The report outlines four major predictions—on-site AI agents and conversational commerce, the end of free shipping/returns, renewed humanized personalization, and VIP targeting—and highlights trends like wellness-beauty convergence, 50% digital beauty sales, and GLP‑1 impacts on sizing.