Industry Newsai personalizationbeauty commerceconsumer trends
Listrak Forecasts Beauty E-Commerce Growth To 2026
9.0
Listrak chief revenue officer Jamie Elden presented at the WWD Beauty Inc Catalysts event a 2025 beauty-retail overview and 2026 outlook, citing $90 billion U.S. and nearly $700 billion global e-commerce markets and Gen Alpha accounting for roughly 40% of skin-care sales. He identified rising costs, supply-chain delays and rapid AI adoption for search, personalization and automation, urging brands to test new markets and AI-driven strategies.
Key Points
- 1Reports $90B U.S. and $700B global beauty e-commerce markets, with Gen Alpha accounting for nearly 40% skin-care sales.
- 2Highlights widespread AI adoption for search, on-site personalization, automation, and international market testing by brands.
- 3Recommend prioritizing AI-driven personalization, cross-channel orchestration and new-market experiments to capture expanding consumer segments.
Scoring Rationale
Provides industry-backed market data and practical AI adoption guidance, but lacks technical novelty and independent validation.
Sources
Public references used for this report.
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