Industry Newsconnected tvdspthe trade desklinkedin
LinkedIn Partners With The Trade Desk For CTV
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7.2
LinkedIn told Business Insider it has partnered with adtech firm The Trade Desk to let The Trade Desk's clients layer LinkedIn professional data into connected-TV (CTV) ad buys. The integration, currently in a limited test with a small group of brands, aims to help B2B advertisers reach more than 1 billion professionals on streaming TV; eMarketer forecasts US CTV ad spending will grow 14% to over $37 billion this year.
Scoring Rationale
Official, actionable industry partnership that expands CTV targeting; limited novelty and constrained by test-phase rollout.
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