Industry Newsconnected tvdspthe trade desklinkedin
LinkedIn Partners With The Trade Desk For CTV
7.2
LinkedIn told Business Insider it has partnered with adtech firm The Trade Desk to let The Trade Desk's clients layer LinkedIn professional data into connected-TV (CTV) ad buys. The integration, currently in a limited test with a small group of brands, aims to help B2B advertisers reach more than 1 billion professionals on streaming TV; eMarketer forecasts US CTV ad spending will grow 14% to over $37 billion this year.
Key Points
- 1Enables The Trade Desk clients to layer LinkedIn professional data into connected-TV ad buys
- 2Addresses fast-growing CTV market as US connected-TV ad spending is forecast to exceed $37 billion
- 3Allows B2B marketers to target decision-makers on TV and retarget them on LinkedIn feeds
Scoring Rationale
Official, actionable industry partnership that expands CTV targeting; limited novelty and constrained by test-phase rollout.
Sources
Public references used for this report.
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