JioHotstar Integrates ChatGPT For Content Discovery

JioHotstar has partnered with OpenAI to embed a ChatGPT-branded discovery experience into its app, enabling nearly 500 million monthly users to search for content via spoken or typed natural language. The integration replaces keyword-driven search with a contextual, emotion-aware assistant and adds conversational live-sports queries; JioHotstar’s catalogue of over 300,000 programming hours in 19 languages will also be surfaced within ChatGPT. The experience will roll out gradually.