Israel Targets Pilgrims To Restart Tourism

Israel’s Tourism Ministry this week announced a reset strategy at the IMTM in Tel Aviv, allocating over NIS 20 million (about $6.5 million) for a US-focused digital campaign aimed at evangelicals, pro-Israel and Jewish communities. Officials reported roughly 140,000 arrivals so far in 2026 versus about 63,000 in 2025 and forecast 2–3 million visitors for 2026; the push includes HolyLandTravel.ai and infrastructure grants.