iQiyi Reorients Platform Around AI-Generated Content

iQiyi is pivoting its entire content strategy to prioritize AI-generated content and social-style engagement, and unveiled `Nadou Pro`, a generative production tool the company says can manage nearly every stage of filmmaking. CEO Gong Yu framed the change as urgent after competitive pressure from short-video platforms and a projected 13% revenue decline in Q1. iQiyi will also offer creators an extra 20% share of ad and membership revenue for AI-originated work and launch a standalone app that lets users interact with show characters.

`Nadou Pro` is presented as an end-to-end pipeline capable of:

• •generating scripts and narrative outlines,
• •producing visual pre-production outputs such as storyboards and animatics,
• •rendering or assembling final video assets for distribution,
• •integrating creator monetization hooks and interactive character interfaces.

The company positions the tool as commercially available as early as this summer. There are no public benchmarks, model architectures, training data disclosures, or quality metrics yet, and iQiyi says it will still fund human-produced titles even as their share shrinks.

This is a sizeable industrial experiment: iQiyi is one of China's largest streamers and reorienting its catalog to scale content with automation signals a new commercialization vector for generative media. The move targets distribution and engagement weaknesses versus ByteDance's Douyin, where short-form consumption has eroded incumbents. For practitioners, the announcement highlights urgent product questions: production quality vs cost tradeoffs, lifecycle editorial controls, data governance for training assets, and moderation or IP risk when AI substitutes creative labor.

Monitor early Nadou Pro outputs and quality metrics, uptake among independent creators given the 20% incentive, regulatory responses on synthetic media and rights, and whether audience retention improves versus short-video rivals.