iQIYI Proposes Decentralized AI Production Model for Film and TV

iQIYI founder and CEO Gong Yu outlined a decentralization thesis for film and TV production and described an efficiency cascade driven by AI, reporting that AI reduces unit production costs and expands creator numbers under a framework he called the "one-one-two" law, according to Kr-Asia. At iQIYI World Conference 2026 in Beijing, the company publicly launched Nadou Pro, which PR Newswire and ANTARA describe as a commercial, full-stack AI production platform integrating nearly 70 AI agents to cover tasks from scriptwriting to editing. PR Newswire and ANTARA also report that iQIYI will offer creators access to its IP library, talent network, shared digital assets, and updated revenue-sharing mechanisms; PR Newswire quotes Gong: "iQIYI will transform into a non-centralized social media-alike platform." (PR Newswire; ANTARA; Kr-Asia)

Per the conference materials and press releases reported by PR Newswire and ANTARA, Nadou Pro is presented as an integrated workflow rather than a collection of standalone tools. The platform is described as assembling AI agents for stage-specific work, including:

• •scriptwriting
• •directing
• •visual design
• •editing

These disclosures state the platform aims to address creator workflows and consistency issues, and to provide access to asset libraries and affiliated talent for scaled production (PR Newswire; ANTARA).

Industry pattern observations: Platforms that assemble end-to-end AI production stacks typically prioritize workflow orchestration, asset management, and guardrails for consistency and rights management. Companies integrating many specialized agents often face engineering trade-offs: data and asset versioning, multimodal consistency across shots and characters, and rights metadata for cleared IP. For practitioners, integrating nearly 70 agents implies significant orchestration and infrastructure work, pipeline reliability, model governance, and content provenance will be operational priorities across comparable projects.

Public reporting frames iQIYI's announcements as a strategic response to escalating longform production costs and competition from short-form formats (Kr-Asia; PR Newswire). The combination of opening IP access, adding revenue-sharing, and providing production tooling resembles platform strategies in creator economies where platforms supply both tooling and distribution. For creators and studios, the practical implication reported in conference materials is easier access to assets and distribution channels; for engineers and ML practitioners, the announcements signal more demand for production-grade multimodal models, asset-indexing systems, and tooling for reproducible media pipelines.

Observers should track adoption indicators and technical metrics that are typically visible outside a company's internal roadmap: creator sign-ups and published works using Nadou Pro, licensing terms and scope for IP access, measured quality and consistency of AI-generated longform outputs in public releases, and any third-party partnerships for talent and distribution reported by trade outlets. Also monitor reporting on governance: how asset provenance, likeness rights, and content-metadata flows are handled in practice. PR Newswire and ANTARA provided the launch details; subsequent coverage and creator activity will show whether the platform delivers industrial-scale outputs as described.