Indian Organizations Expand Agentic And Generative AI Adoption
A January 2026 Ecosystm study of more than 700 business and IT leaders across Asia Pacific and Japan finds Indian organizations actively piloting and deploying agentic and generative AI across customer experience, marketing, operations, and IT, with 69% evaluating multi-channel customer interactions and 65% using AI for marketing content. The survey also found scaling challenges—77% cite difficulty demonstrating ROI, 60% cite data quality issues, and only 23% have fully integrated AI—underscoring need for stronger data readiness and governance.
Key Points
- 1Report finds high customer-facing AI use: 69% multi-channel, 65% marketing, 58% chatbots.
- 2Highlight scaling barriers: 77% cite unclear ROI, 66% cite regulatory and compliance concerns.
- 3Impels investment in data infrastructure, governance, and external partners to operationalize AI at scale.
Scoring Rationale
Provides fresh regional survey data and practical guidance, but limited novelty and single-analyst source constrain impact.
Sources
Public references used for this report.
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