India Introduces Rules Governing Synthetic AI Content

India's ministry of electronics and information technology notified new rules governing synthetically generated online content days before the AI Impact Summit in New Delhi, announced Monday. The amendments narrow the definition of synthetic content, allow prominent labelling instead of strict watermark percentages, and sharply shorten takedown timelines from 36 to three hours. The author warns these changes raise governance risks as AI agents proliferate and urges platform investment in human review and adaptive regulation.