IIMA Predicts TV Audience Reaching 1.03 Billion

Professors Viswanath Pingali and Ankur Sinha of IIMA publish a January 23, 2026 report projecting India's television audience will reach about 1.03 billion viewers by 2029, growing at roughly 2.37% annually. The study finds internet subscriber growth, rising incomes, literacy gains, and urbanisation drive viewership, with much growth from rural and lower-income states, implying TV and online video will coexist and expand.