IAB Proposes Act Restricting AI Web Scraping

This week the Interactive Advertising Bureau proposed a draft Act to curb AI scraping of publishers' content by enabling publishers to sue for unjust enrichment and seek treble damages. The draft would override fair-use defenses by invoking common-law unjust enrichment, enforce robots.txt compliance, and allow recovery of profits and legal costs. If adopted, it could raise legal and reputational risks for AI companies and require publisher-led enforcement.