Hilton Reveals 2026 Meeting Motivations Report
Hilton released the "Why We Gather" section of its 2026 Trends Report in November 2025, reporting results from a 3,150-person Ipsos survey across the U.S., U.K., and India. The study finds 84% of attendees want to bring their authentic selves, strong demand for wellness and downtime (two-thirds disengage without breaks), and that technology should support—not replace—face-to-face interaction, urging planners to integrate authenticity, wellness, and supportive tech.
Key Points
- 1Report finds 84% value bringing their authentic selves; 3,150-person survey across US, UK, India.
- 2Highlights wellness and downtime demand: two-thirds disengage without breaks, 76% enjoy organized wellness.
- 3Suggests planners integrate authenticity, wellness, and supportive tech to enhance engagement and networking.
Scoring Rationale
Strong, actionable Ipsos-backed survey data supports planner decisions, but findings are industry-specific and not groundbreaking.
Sources
Public references used for this report.
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