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Hawk-Eye Transforms Tennis Match Data Analytics
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5.8
Hawk-Eye's court tracking system now captures ball trajectories, serve speeds, rally lengths and player positioning across tournaments like the Australian Open, producing extensive point-level datasets. Broadcasters, coaches and betting operators use these feeds for live analytics, micro-markets and predictive models that can exceed 70% early-match accuracy. That data is commercially licensable and is reshaping in-play odds and tactical adjustments.
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