Industry Applicationsretail mediapersonalisationcustomer experience
Guest Comment Reframes Retail Personalisation as Service
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4.2
In a guest comment, Romain Charles argues that as retail media matures, personalisation should stop resembling marketing and instead be delivered as a service to simplify the shopping experience. He frames this change as part of a new era focused on greater simplicity for shoppers.
Scoring Rationale
Opinion piece reframes retail personalisation for practitioners; useful for CX and retail teams but offers limited technical or research novelty, yielding moderate relevance.
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