Google Introduces Universal Commerce Protocol For Agentic Commerce

Google has introduced the Universal Commerce Protocol (UCP), a new standard to enable agentic commerce and in-product checkout for eligible U.S. retailers via Search AI Mode and the Gemini app. Co-developed with partners including Shopify, Target and Walmart and endorsed by major payment firms, UCP aims to streamline AI-driven purchases. Travel companies warn it could shift booking flows into Google, risking merchant control.