Analysisgenerative aib2bgartnerforrester
Gartner And Forrester Reveal Declining B2B Spend
9.3
Gartner and Forrester reported Q4 2025 and full-year results showing weak growth and guidance, with Gartner Q4 revenue $1.8B (+2.2%) and Forrester Q4 $101.1M (-6%). Both firms reported double-digit consulting declines, slowing contract value growth, and conservative 2026 guidance, while Gartner's conferences grew 13.9%. The results signal extended enterprise buying cycles and budgets shifting toward AI-native tools.
Key Points
- 1Report steep revenue and consulting declines: Gartner Q4 +2.2%, Forrester Q4 -6%, consulting down double-digits.
- 2Indicate prolonged enterprise budgeting caution, extended buying cycles, and U.S. federal pullback hurting demand.
- 3Signal shift of budgets toward AI-native tools; founders must prove fast, quantifiable ROI to win.
Scoring Rationale
Strong, authoritative earnings and sector analysis; high immediacy and strategic value, limited to quarterly company-specific data.
Sources
Public references used for this report.
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