Funding & Businessenterprise aicorporate strategykpmgroi
Executives Continue AI Spending Despite Unproven ROI
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6.5
Corporate executives continue to fund AI initiatives even when projects lack clear ROI; KPMG calls AI a 'strategic enabler for enterprise-wide transformation.' This posture preserves AI budgets and signals that firms prioritize long-term transformation over immediate financial proof.
Scoring Rationale
Notable for enterprise strategy and vendor markets: continued AI spending influences adoption and budgets, so practitioners and suppliers should take note.
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