Funding & Businessenterprise aicorporate strategykpmgroi
Executives Continue AI Spending Despite Unproven ROI
6.5
Corporate executives continue to fund AI initiatives even when projects lack clear ROI; KPMG calls AI a 'strategic enabler for enterprise-wide transformation.' This posture preserves AI budgets and signals that firms prioritize long-term transformation over immediate financial proof.
Key Points
- 1Executives keep investing in AI despite inability to demonstrate clear return on investment.
- 2KPMG frames AI as a strategic enabler for enterprise-wide transformation, justifying continued spending.
- 3Sustained budgets without proven ROI will accelerate adoption while potentially weakening project-level accountability.
Scoring Rationale
Notable for enterprise strategy and vendor markets: continued AI spending influences adoption and budgets, so practitioners and suppliers should take note.
Sources
Public references used for this report.
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