Product Launchvertical videomobile discoverydisney plususer engagement
Disney+ Launches Verts Vertical Video Discovery
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6.1
Disney+ is rolling out its new 'Verts' vertical video feature to US subscribers starting today, with global rollouts planned later. Verts adds a mobile tab enabling users to swipe through short vertical clips from Disney+ movies and shows, add items to their Watchlist, or jump directly into full playback; Disney says early tests show increased mobile engagement. The company says it will expand Verts into creator content, new formats, and personalization.
Scoring Rationale
Official feature rollout with engagement evidence; limited novelty and primarily affects streaming mobile discovery, not core AI innovation.
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