Disney+ Launches Verts Vertical Video Discovery
Disney+ is rolling out its new 'Verts' vertical video feature to US subscribers starting today, with global rollouts planned later. Verts adds a mobile tab enabling users to swipe through short vertical clips from Disney+ movies and shows, add items to their Watchlist, or jump directly into full playback; Disney says early tests show increased mobile engagement. The company says it will expand Verts into creator content, new formats, and personalization.
Key Points
- 1Introduces Verts vertical-feed allowing swiping short clips, Watchlist adds, and one-tap playback
- 2Cites early tests showing vertical video increases mobile engagement, motivating wider experimentation and expansion
- 3Suggests developers and marketers should optimize short-form assets and personalization for Disney+ mobile discovery
Scoring Rationale
Official feature rollout with engagement evidence; limited novelty and primarily affects streaming mobile discovery, not core AI innovation.
Sources
Public references used for this report.
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