Dating Apps Deploy AI To Personalize Matches

Dating apps including Match Group’s Tinder, Hinge, and Bumble are increasingly embedding generative AI to improve matchmaking and conversation tools, the companies and experts say. Match Group’s Q3 report for the quarter ended Sept. 30, 2025 highlights an AI-powered "Chemistry" feature now live in New Zealand and Australia; rivals use ChatGPT-based icebreakers and third-party "wingman" apps. Privacy advocates and security researchers warn of consent, data-privacy, hallucinations, and fraud risks, prompting legal complaints and scrutiny.