Data Analytics Predicts Consumer Behavior Patterns

Pranjal Bora, a fractional CMO in healthcare at Digital Authority Partners, outlines five ways marketers can use data analytics to predict consumer behavior. He details consumer-data analysis, real-time monitoring, customer segmentation, sentiment analysis, and predictive pricing to personalize offers, forecast demand, and reduce churn. The article highlights practical metrics and tools such as NPS, CRM, and behavioral signals to inform targeted campaigns and pricing strategies.