Industry Newsomnichannelcustomer experienceretail
Currys Digital Director Insists On Seamless Customer Journeys
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4.8
Currys' digital and omnichannel director says organisations 'can't fudge' seamless customer journeys, arguing for disciplined omnichannel execution in an interview linked by the RSS feed to maintain consistent customer experiences across channels.
Scoring Rationale
Provides modest industry insight from a Currys interview, but RSS-only source limits detail and lowers impact.
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