Cognizant Reveals Preference For Custom AI Solutions

Cognizant on Wednesday released research based on a survey of 600 AI decision-makers and interviews with 38 executives showing companies prefer 'AI-builder' IT firms that design custom, full-stack AI solutions to deliver enterprise value. The study found organisations prioritize custom solutions and flexible engagement models over pricing or speed to value, citing regulatory compliance, ROI demonstration, and lack of AI strategy as top adoption hurdles.
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Strong, survey-backed enterprise insights from a credible vendor, but limited novelty and single-source corporate research.
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