Policy & Ethicsgenerative aipublisher rightsgoogleregulation
CMA Proposes Publisher Opt-Out And Transparency Rules
9.3
The U.K.'s Competition and Markets Authority (CMA) proposed new rules requiring publishers to opt out of Google AI features, demand clearer attribution, and require disclosure of training use and engagement metrics. Google said it will work with the web ecosystem to update controls; publishers welcomed the protections but urged binding crawler separation and formal licensing to address revenue and click-loss concerns.
Key Points
- 1Require publishers' opt-outs and clear attribution for content used in AI Overviews and generative features
- 2Address transparency and fair-ranking concerns by forcing disclosure of training use and engagement metrics
- 3Enable publishers to negotiate licensing or opt out, but not resolve crawler separation or revenue loss
Scoring Rationale
High regulatory significance and official sourcing; limited because proposals avoid mandatory crawler separation and lack immediate licensing rules.
Sources
Public references used for this report.
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