Choice Hotels Hosts Mastery Summit Driving AI Innovation

Choice Hotels International kicked off its 11th annual Mastery technology and innovation summit in Scottsdale, Arizona, assembling more than 800 associates for a week of hands‑on workshops, collaborative competitions, and knowledge‑sharing to address franchisee business challenges. Sessions focus on AI, cloud platforms, data analytics and cybersecurity, including an AWS AI league and Make‑a‑Thon where teams prototype deployable hotel solutions; winning teams receive cash prizes and top innovations may be considered for company‑wide deployment.