Chinese Smartphone Makers Redefine Android User Value

Chinese smartphone makers OPPO, Vivo, Xiaomi, Realme and Honor are shifting from budget-driven competition to innovation-led value, combining advanced imaging, AI, partnerships, and ecosystem integration. As of Q2 2025 they held 74% of Southeast Asia market share; the trend—seen in promotions, Leica/Hasselblad deals, foldable launches and cross-device software—signals intensified competition and strategic focus on long-term user lock-in.