Chinese Brands Drive Global Tech Brand Value

Brand Finance's Top 100 Technology Brands 2026 report, released Thursday, finds global tech brand value reached $3.7 trillion in 2026, up 15% year-on-year, while Chinese brands grew 27.1% to nearly $465 billion with 25 entries. The United States still accounts for over three-quarters of total value—almost 70% concentrated in Apple, Microsoft, Google and Amazon—and China tops technology and innovation perceptions in the Global Soft Power Index 2026.