Chinese AI Firms Launch Lunar New Year Campaigns

Chinese tech giants are launching aggressive Lunar New Year campaigns and model updates ahead of the Feb. 15 holiday, offering digital red envelopes and cash incentives to win users. Alibaba's Qwen plans to spend 3 billion yuan while Tencent's Yuanbao pledged 1 billion yuan; ByteDance's Doubao will appear at the state broadcaster's New Year's Gala. Companies are also releasing model upgrades as they race for attention before DeepSeek's expected V4.