ChatGPT Draws Search Volume, Reduces Website Traffic
ChatGPT processed about 2.5 billion prompts per day as of July 2025, roughly 18% of Google’s 13.7 billion daily searches. The author classifies 65% of ChatGPT prompts as traditional search, but finds ChatGPT sends 190× less referral traffic to websites and shows an estimated 96% lower click-through rate versus Google. These differences signal diverging business models between conversational AI and web search.
Scoring Rationale
Strong, actionable industry metrics with credible sources; limited novelty since findings extend existing usage/traffic trends.
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Sources
- Read OriginalChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websitesahrefs.com
