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ChatGPT Cites Best Lists Driving Recommendations
7.0
Researchers analyzed ChatGPT responses to 750 top-of-funnel prompts across software, product, and agency queries and found that 'best X' lists comprised 43.8% of cited source pages, with brands ranked highly on comparison lists more likely to be recommended. In a broader sample of 1,100 sourced blog lists, 79.1% were updated in 2025 and the study processed 10,000+ third-party URLs, indicating freshness and positioning influence inclusion.
Key Points
- 1Finds 'best X' lists constitute 43.8% of cited source pages across categories
- 2Shows brands ranked highly on multiple comparison lists are more likely to appear in ChatGPT recommendations
- 3Impacts content strategy: keep lists current — 79.1% of cited lists updated in 2025 — boosting inclusion odds
Scoring Rationale
Actionable, data-driven findings useful for SEO and content teams + limited by single-source methodology and lack of peer validation.
Sources
Public references used for this report.
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