Product Launchpaid search optimizationaccount based marketingchannel99intent data
Channel99 Launches Paid Search Optimization Tool
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8.1
Channel99 unveiled its Paid Search Optimization tool this week, integrating Google Ads and Microsoft Advertising with Salesforce and HubSpot data, PR Newswire reported on January 21. The feature automates bid adjustments, keyword pruning and budget shifts using predictive models, with early adopters claiming up to 30% reductions in cost per lead. The tool targets B2B account-based efficiency and requires clean CRM and intent data.
Scoring Rationale
Strong product launch with measurable ROI claims and enterprise integrations, limited by vendor-reported results and dependence on clean intent data.
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