CEOs Champion Customer-Centered AI Transformation Strategies

A new April 2, 2026 report based on a survey of 1,500 AI decision-makers finds that most enterprises struggle to translate AI experimentation into meaningful business impact, while high-adopting firms excel through customer-led strategies, CEO-driven alignment, platform readiness, and higher 'AIQ'. The report urges CEOs to define an explicit 'AI why' focused on customer value, invest in data and talent, and prioritize customer-facing use cases to accelerate outcomes.
Scoring Rationale
Credible April 2026 survey-based report (1,500 respondents) offers industry-wide, strategic guidance; high scores for scope, relevance, and credibility. Score tempered by modest novelty and limited tactical depth.
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Sources
- Read OriginalTake Control Of Your AI Voyage — Your Customers Deserve Itforrester.com



