Industry Newsinfluencer marketingcreator economysuper bowl adscelebrity endorsement
Celebrities Dominate Super Bowl Ads Over Creators
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5.1
Brands and marketers preparing for this year's Super Bowl prioritize A-list celebrities for 30-second spots, which cost about $8 million, while using creators for social and experiential campaigns. The creator economy is growing—from an IAB projection of $37.1 billion to $43.9 billion—and CreatorIQ reports 148 brands activated creators during Super Bowl week, signaling complementary creator roles despite celebrities' mass-recognition advantage.
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