Cafe24 Records Strong Growth In App Marketplace

Cafe24 reported on March 9 that annual transaction volume on its Cafe24 Store reached 67.9 billion won (about $50.9 million) in 2025, up roughly 66% from 40.8 billion won the prior year. Cumulative app downloads rose to 264,517, a 60% increase, and the company said about 20% of listed apps now use AI for recommendations, CRM, marketing automation and analytics.
Key Points
- 1Reports record transactions: 67.9 billion won on Cafe24 Store in 2025, up 66%.
- 2Highlights AI adoption: roughly 20% of marketplace apps now use artificial intelligence.
- 3Encourages merchants to integrate AI recommendations, automation, and analytics to boost conversions.
Scoring Rationale
Strong official growth metrics and rising AI app adoption, but limited to one platform and regional reporting.
Sources
Public references used for this report.
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