Brands Shift Priorities Toward Generative Engine Optimization
Alana Gold, Group Vice President at The Bliss Group, argues that brands must shift from keyword-driven SEO to question-and-answer generative engine optimization (GEO) as A.I.-powered search changes discovery. She cites Google A.I. Overviews driving nearly 50% more searches, 30% fewer website clicks, and OpenAI's ChatGPT reaching over 800 million weekly users, noting 89% of A.I.-cited links come from earned media. The shift raises PR and narrative strategy priorities.
Key Points
- 1Shift from keyword SEO to question-and-answer GEO driven by generative search and A.I. overviews
- 2Highlights earned media dominance: 89% of A.I.-cited links come from third-party sources
- 3Advises PR to prioritize narrative consistency, recency, and volume to increase generative visibility
Scoring Rationale
Provides practical, timely industry analysis with actionable PR guidance, but is opinion-based and reliant on secondary statistics.
Sources
Public references used for this report.
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