Bombay Court Protects Shatrughan Sinha Persona

Mumbai's Bombay High Court on February 16 issued an interim order protecting actor Shatrughan Sinha's name, likeness, voice and distinctive 'Khamosh' delivery from fabricated profiles, AI-generated content and commercial exploitation. Justice Sharmila Deshmukh invoked passing-off under the Trade Marks Act and moral rights under the Copyright Act to restrain platforms and unknown defendants, including pornographic sites, from unauthorized impersonation and misuse. The order seeks to curb digital forgeries and fake endorsements.
Scoring Rationale
Official high-court ruling provides clear legal precedent on AI impersonation, but covers one celebrity and grants interim relief only.
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Sources
- Read OriginalBombay high court passes order to protect Shatrughan Sinha’s personality rights from fake endorsements and AI misusetimesofindia.indiatimes.com



