BigQuery Adds Managed Third-Party Model Inference

Google today announced managed third-party generative AI inference in BigQuery (Preview), enabling users to deploy and run Hugging Face and Vertex AI Model Garden models directly with SQL. The feature supports CREATE MODEL, AI.GENERATE_TEXT and AI.GENERATE_EMBEDDING, automated resource provisioning, idle-resource recycling via endpoint_idle_ttl, and manual lifecycle controls. It consolidates model lifecycle and cost management for analysts and ML engineers.