Balderton launches Built in Europe talent campaign
According to Sifted, Balderton Capital unveiled "Built in Europe", an international campaign backed by more than 100 founders and CEOs including figures from Revolut, Mistral and Wayve. The campaign spans London, Paris, Stockholm, Berlin and Munich and uses billboards, digital advertising and a jobs platform, BuiltInEurope.com, which the firm says aggregates open roles from 1,000 European startups. Sifted quotes Alex Kendall, cofounder and CEO of Wayve, and Anton Osika, cofounder of Lovable, endorsing Europe as a place to build deep technology. Sifted reports Suranga Chandratillake, general partner at Balderton, saying the campaign is intended to shift the narrative around European tech. The launch coincides with London Tech Week and VivaTech, per Sifted.
What happened
According to Sifted, Balderton Capital launched "Built in Europe", an international recruitment and marketing campaign backed by more than 100 founders and CEOs, including representatives from Revolut, Mistral and Wayve. The campaign runs across London, Paris, Stockholm, Berlin and Munich and combines billboards, digital advertising and a jobs platform, BuiltInEurope.com. Sifted reports the firm says the jobs site aggregates open positions from 1,000 European startups via API integrations and direct data feeds. Sifted includes quotes from Alex Kendall, cofounder and CEO of Wayve, and Anton Osika, cofounder of Lovable, and reports a comment from Suranga Chandratillake, general partner at Balderton, describing the effort as intended to shift the narrative around European tech. Sifted notes the campaign coincides with London Tech Week and VivaTech.
Editorial analysis - technical context
Industry context: Aggregated jobs platforms and cross-listing via APIs are a common pattern for increasing talent discoverability across fragmented ecosystems. For practitioners, a centralized feed can reduce friction for candidate search and improve matching if startups supply consistent metadata for role seniority, stack, and location. Building and maintaining API integrations and direct feeds typically requires investment in data normalization, rate limits handling and privacy controls when syncing ATS or job-board data.
Context and significance
Editorial analysis: Public reporting frames the campaign as part marketing, part talent pipeline builder for Europe's startup ecosystem. Observers tracking regional tech competitiveness will see this as a coordinated effort to counter narratives that Europe lags the US and China in scaling global technology companies. For venture firms and startups, higher visibility job aggregates can widen the candidate funnel and make hiring in smaller European hubs more viable, while also surfacing specialized roles in AI, fintech, climate and healthtech, categories Sifted highlights among listings.
What to watch
For practitioners: monitor adoption metrics such as listed roles growth on BuiltInEurope.com, the diversity of company sizes represented, and integration quality (structured fields, up-to-date openings). Also watch whether campaign activity amplifies recruitment at major events referenced by Sifted, such as London Tech Week and VivaTech, and whether third-party job aggregators or ATS vendors partner with or resist direct-feed models.
Scoring Rationale
The campaign is a notable ecosystem-level initiative that could change hiring flows for European startups, which matters to practitioners hiring or seeking roles in AI and fintech. It is not a product or model breakthrough, so its impact is meaningful but not industry-shaking.
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