Aviva Sees Customers Increasingly Use AI For Research
Aviva's GI CEO Jason Storah said at the Association of British Insurers annual conference that customers increasingly use artificial intelligence to research insurance products and services. He said this has led to an "increasing level of empowerment" among customers and highlighted the tension between needed cover and price as a primary consumer driver. He urged industry steps to improve trust in personal insurance.
Scoring Rationale
Official executive remarks give notable industry insight, but the coverage is brief and lacks technical or quantitative depth.
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Sources
- Read OriginalCustomer empowerment levels rising, says Aviva’s Storahinsuranceage.co.uk
