Apple Debuts New Products Amid AI Focus

Apple is expected to unveil several products beginning Monday, March 2, following a post from CEO Tim Cook. Seeking Alpha reports updates may include new MacBook, iPad, iPad Air and iPhone 17e, while JPMorgan highlights a potential Personalized Siri and a Google Gemini partnership shaping AI companion plans in 2026–2027. Apple reported record January sales and framed Apple Intelligence as an OS-level capability.