Anthropic Positions Claude Against Ad-Funded AI

Anthropic launched Super Bowl ads by agency Mother positioning its Claude model as an ad-free alternative to OpenAI after OpenAI’s January pivot to introduce advertising into ChatGPT. The campaign uses "versus" positioning and emotional vignettes to depict ad-funded AI as intrusive and untrustworthy, though critics note the spots provide limited branding and product detail. The ads aim to differentiate Claude amid a crowded AI market.