Amorepacific Reopens AI-Powered AMORE YONGSAN Flagship

Amorepacific reopened AMORE YONGSAN at its Yongsan headquarters in Seoul on April 30, 2026, according to the company's press release published May 7, 2026. The space combines a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions, per the press release and coverage by Korea Herald, Retail News Asia, and Inside Retail. It includes Amore Bespoke, an on-demand service that creates made-to-order products across base makeup, lip, and hair care categories, and City Lab, an AI-supported diagnostic zone. The relaunch expanded HERA CUSTOM MATCH foundation shades to No. 3 through No. 50 and added a "Reflection Skin Glow" option, and Mise-en-scene's Perfect Serum Bespoke now offers 45 customized hair serum combinations. Korea Herald quoted a company official: "Amore Yongsan is a space where customers can directly experience and help shape our 'Create New Beauty' vision."

Amorepacific's press materials describe City Lab as combining the company's historical skin research database with AI algorithms to provide real-time skin and scalp diagnostics and to visualize potential future skin changes linked to lifestyle patterns, per the press release and Korea Herald. The company has not published model architectures, training data provenance, or accuracy metrics, so City Lab should be read as a retail integration of research data and predictive modeling rather than a disclosed technical system. That pattern, pairing a proprietary historical dataset with a customer-facing diagnostic and an instant-fulfillment pipeline, is common across beauty and retail AI deployments and raises the same practical questions around data pipelines, model monitoring, and customer-data governance seen elsewhere in personalized retail.

• •Whether Amorepacific publishes technical detail or performance claims about City Lab, and how it governs the skin and lifestyle data used for predictive diagnostics.
• •How real-time personalization at City Lab maps to Amore Bespoke's on-site production workflow, since coupling diagnostics to instant manufacturing is the harder operational problem.
• •User uptake and any third-party validation from beauty-tech partners, which would be more informative about scalability beyond this one flagship location than the launch coverage itself.