Agoda CEO Outlines AI Plans For 2026

Agoda CEO Omri Morgenshtern said Thursday at Skift’s Megatrends event in New York that the company's AI "marching orders" for 2026 prioritize improving customer support and turning consumer-facing tools "from a gimmick to something that is useful." He also discussed engineering practices, saying "vibe coding" requires balancing top-down direction with bottom-up execution. The comments signal Agoda's operational focus on practical, customer-facing AI deployments.
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