Agentic Commerce Reshapes UAE Shopping Experiences

Daumantas Grigaravicius, head of Middle East at payments firm Adyen, tells Gulf Business that 'agentic commerce'—AI agents autonomously handling discovery through checkout—could move beyond pilots in the UAE within 18–24 months for specific use cases. He cites a 2025 Retail Report showing 70% of UAE shoppers use AI tools and Salesforce data projecting 80% of UAE firms plan agent adoption by 2027, affecting payments, fraud prevention and merchant strategies.
Key Points
- 1Defines agentic commerce as AI agents autonomously executing discovery, price comparison and checkout on consumers' behalf.
- 2Highlights UAE readiness: 70% consumer AI shopping use and 80% firms plan agent adoption by 2027.
- 3Implies payments, fraud controls and interoperability must evolve; merchants must optimise for agent discovery.
Scoring Rationale
Credible, timely industry insight with concrete adoption timelines; regional focus and conceptual scope limit global technical novelty.
Sources
Public references used for this report.
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