Affirm Tests BoostAI To Optimize Merchant Financing
Affirm is testing BoostAI, an AI-driven A/B testing tool for merchant-funded promotional financing, currently used by 47 enterprise customers and hundreds of small-to-medium merchants. Early users reported 5%–15% increases in gross merchandise volume; the rollout complements Affirm's AdaptAI and follows Q2 results showing $1.12 billion revenue and $13.8 billion GMV for the quarter ended December 31, 2025.
Scoring Rationale
Solid product rollout with measurable merchant impact; limited novelty and company-specific scope reduce broader industry impact.
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Sources
- Read OriginalAffirm details new AI tool for merchantsamericanbanker.com
