Product Launcha b testingmerchant financingaffirm
Affirm Tests BoostAI To Optimize Merchant Financing
7.1
Affirm is testing BoostAI, an AI-driven A/B testing tool for merchant-funded promotional financing, currently used by 47 enterprise customers and hundreds of small-to-medium merchants. Early users reported 5%–15% increases in gross merchandise volume; the rollout complements Affirm's AdaptAI and follows Q2 results showing $1.12 billion revenue and $13.8 billion GMV for the quarter ended December 31, 2025.
Key Points
- 1Deploys BoostAI A/B testing to optimize merchant-funded promotional financing across selected enterprise and SMB merchants
- 2Drives 5–15% increases in gross merchandise volume, indicating stronger conversion from targeted promotional offers
- 3Suggests practitioners should A/B test APR and repayment promotions to measurably boost sales conversions
Scoring Rationale
Solid product rollout with measurable merchant impact; limited novelty and company-specific scope reduce broader industry impact.
Sources
Public references used for this report.
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