Adobe Launches Firefly Foundry For Enterprises

Adobe has launched Firefly Foundry, a new enterprise offering that provides IP-protected generative AI models trained on a company's proprietary brand and franchise content. The omni-models can generate high-fidelity images, video, audio, 3D, and vector outputs while preserving authorship and ownership. Partners named include CAA, UTA, WME, B5 Studios, Promise Advanced Imagination, Cantina Creative, and directors David Ayer and Jaume Collet-Serra.