Adobe Introduces Firefly Foundry For IP-Safe Production

Timed to this year's Sundance Film Festival, Adobe announced Firefly Foundry, a suite of private, IP-safe generative AI omni-models for studios, directors, and talent agencies. Each client-specific model is trained only on rights-owned IP to generate audio-aware video, 3D and vector assets and integrate with Adobe workflows like Premiere, aiming to protect ownership across production.