Zotac Raises GPU MSRPs Amid Memory Shortage

Zotac has raised MSRPs on several of its graphics cards, with Reddit reports and price checks showing some RTX 5090 models up at least $500 and other cards up $200. Tom's Hardware verified MSRP changes for multiple Zotac models via PCPartPicker and the Wayback Machine, and Zotac has not issued an official statement. The moves coincide with reported global DRAM shortages, GPU rationing, and possible end of Nvidia's OPP support.