Zotac Raises GPU MSRPs Amid Memory Shortage

Zotac has raised MSRPs on several of its graphics cards, with Reddit reports and price checks showing some RTX 5090 models up at least $500 and other cards up $200. Tom's Hardware verified MSRP changes for multiple Zotac models via PCPartPicker and the Wayback Machine, and Zotac has not issued an official statement. The moves coincide with reported global DRAM shortages, GPU rationing, and possible end of Nvidia's OPP support.
Key Points
- 1Reports show Zotac increased MSRPs on several GPU models, up to $500 on some RTX 5090s
- 2Supply constraints and global memory shortage, plus reported end of Nvidia OPP support, push GPU pricing higher
- 3Practitioners should expect higher retail GPU costs, limited 16GB+ availability, and adjust procurement plans
Scoring Rationale
Notable supply and pricing update affecting GPU procurement; limited by lack of official Zotac confirmation.
Sources
Public references used for this report.
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