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Zara Uses AI To Create Model Images
7.0
Zara has begun using artificial intelligence to generate and edit images of real models wearing different outfits, the company and CityAM reported. Inditex said AI will complement creative teams and speed production, following similar steps by H&M and Zalando. Industry groups warn the shift could reduce commissions for photographers, models and production crews, affecting early-career professionals and the fashion photography ecosystem.
Key Points
- 1Uses AI to edit and generate model images showing different outfits, confirmed by Inditex and CityAM
- 2Aims to speed production and complement creative teams, following H&M and Zalando's earlier adoption
- 3May reduce commissions and assignments for photographers, models and production crews, impacting careers and access
Scoring Rationale
Relevant corporate adoption across major retailers, but limited novelty since other brands already announced similar AI use.
Sources
Public references used for this report.
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